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Let me introduce myself..
As a Freelance Writer since March 2022, I have been crafting articles for Tatler Indonesia, leveraging provided materials to deliver compelling content. However, in October 2023, the organization ceased its operations in Indonesia. Subsequently, I transitioned to Robb Report Indonesia, an esteemed ultra-luxury magazine.
Preceding my freelance endeavors, I held the role of Content Editor at Girl We Can by Rimma.co. During my tenure, I spearheaded the development of a comprehensive year-long content strategy for both the website and Instagram platform.
In this capacity, I fostered collaboration with copywriters and graphic designers to produce captivating content. Moreover, I effectively managed a team of contributors, overseeing the creation of articles while conducting interviews with influencers to enrich our feature pieces.
My proficiency in SEO fundamentals enabled me to optimize articles through strategic keyword integration. Additionally, I demonstrated adeptness in utilizing SendFox for newsletter creation and actively contributed to community management via WhatsApp. Furthermore, I conducted insightful trend analyses utilizing tools such as Google Analytics and Metricool.
Drawing from past roles as Lifestyle Editor at The Shonet, Redaktur at Dewi, Writer at ELLE, and Reporter at Fitness For Men, I have honed a versatile skill set. Through these experiences, I have refined my abilities in conducting interviews, editing, and crafting content across diverse domains including fashion, lifestyle, beauty, and health.